Bring the
AES brand to life
Your home for the guidelines, tools, templates and inspiration you need to tell AES stories clearly, consistently and as one brand.
Start here
Whether you are creating a presentation, planning an event, building a campaign or telling a story, start with the right tools.
I need to create a presentation
Use AES-approved PowerPoint templates to build clear, consistent and polished presentations.
I need a logo or brand asset
Find approved logos, graphics and visual assets for AES communications.
I need photography or video guidance
Learn how to select, capture and use imagery that reflects our people, projects and impact
I need to create social content
Use our social media guidance to tell AES stories clearly and responsibly.
I need event branding
Access tools and examples to create events that feel connected, professional and unmistakably AES.
I need help
Not sure where to begin? Connect with the Global Brand Team for guidance.
How can I learn the brand?
Use our AES Brand Training on Workday to learn about the brand and how to use our brand assets correctly. Available in English and Spanish.
How can I get design help?
Our Creative Services team is here to help create high quality on-brand creative. Enter a design request to start the conversation.
How do I find brand assets for my Market?
Our Brand Assets Library is the place to go! You will find an easy to use button for each Market on the homepage of our Brand Assets Library, just scroll down until you find your Market.
Brand is how we bring strategy to life
Powering the Future is not only a strategy. It is a story we tell through every experience we create.
Our brand helps employees, customers, partners, communities and investors understand who we are, where we are going and why AES is uniquely positioned to lead.
Every asset on this site is designed to help us communicate with greater clarity, consistency and impact.
Find and download approved AES logos, templates, graphics and visual assets in the
Brand asset library
Learn more about using our brand elements correctly
Logos
Use our logo consistently to protect recognition and build trust in every AES communication
Brand colors
Apply our color palette to create materials that feel connected, modern and unmistakably AES
Gradient line
Use our gradient line to signal how we work together towards a greener, smarter future of energy
Gestures
These six gestures represent the impact of our partnership, changing shape to meet our customer needs and to deliver their tailored solutions
Typography
Use type consistently to improve readability and create a unified AES experience
Photography
Choose and capture images that reflect our people, our work and the future of energy
Iconography
Use our icons as tools to dial the volume up or down on any piece of content and to reinforce our identity
Infographics
Utilize our signature colors and typography to ensure that our data visualization fits within our brand and is distinctly AES
Composition
Our system is designed to give you the flexibility to create content and tell the stories that you need to
See how AES teams around the world are bringing our brand to life through storytelling, events, presentations, campaigns, video and digital experiences.
Brand in action
Tools, templates and assets
