AES brand guidelines

No, our AES Masterbrand and Market brand logos can not be altered in any way, and should be used only as prescribed in our Logo guidelines in the Visual Guidelines section of brand.aes.com

AES’ Masterbrand logo is used to:

• Set strategic direction for the global organization
• Unify the business operationally and culturally as one company 
• Maintain multi-market customer relationships
• Represent the employer for our people and contractors across markets 

AES’ Market brand logos are used to:

• Launch local programs, initiatives, and projects
• Represent the plants, sites, and assets within a market
• Form local, market-specific partnerships and / or joint ventures

Absolutely!  Our Creative Services team is happy to partner with you to create the design templates you need.  Please enter a design request here.

Approved photography can be found in our Brand Assets Library.

No, as part of AES’ brand architecture only the AES Masterbrand, AES Market brands, and approved exceptions are managed as brands.  Anything outside of that brand architecture is no longer managed as a brand and will not have logos, wordmarks, or lockups with AES logos.  Instead we should use a text only approach and leverage one of AES’ Signature colors to add emphasis. 

For more information visit our Brand Strategy section of brand.aes.com.

Our gradient line is the foundational element of our visual identity. Forming our logo, it represents our unique ability to respond to our customers’ needs and to tailor our solutions around them. The transition to green reflects the connection between our history and our future, and the shape functions as a literal connection that brings together all of our visual elements in the system.  You can use the gradient line as a structure element of your page, in a header or footer for example, or to separate content.  You can also use the gradient line in combination with photography to create more expressive layouts.  

For more information visit our Line section of the Visual Guidelines at brand.aes.com

Brand materials go through an approval process that includes our Global Brand Team.  For any questions about brand usage please contact brand@aes.com

A great place to start is our AES Brand training, that will give you a great foundational understanding of the brand and proper use of brand assets.  

For more detailed information visit the Brand Guidelines sections of brand.aes.com.  

You can also submit your design for brand approval with our Creative Services Team, simply enter a design request here.